Wednesday, October 22, 2008

How Should You Collect Money on Your Web Site?

The one site feature that you're unlikely to be able to provide on your own is a working system for buying products, sending shipping orders, and transferring customer's payments to your account. Systems like this are extremely complicated to code, difficult to integrate into a page, and above all risky in terms of security. You don't want to take a chance on building your own commerce system from scratch, starting to take customer orders, and then finding out that someone has hacked your system and reduced your business bank account to zero.

You have two options for getting around this problem: hiring a very, very good coder with experience in this area (which we'll talk about more in the next chapter), or going with a proprietary coding system. The former option--hiring an experienced coder and building your system from scratch--is riskier and costlier up front, but has some advantages in terms of site design and simplifying your accounting operations. The latter option--using a proprietary system--is safer in terms of site security and more familiar to many users (who tend to use systems like Paypal or BitPass for several different types of online purchase), but also comes with a price: hefty transaction fees and possible content restrictions. Which you choose is up to you, but if you think you have an excellent coder and a good system for taking in revenue, go with the former option: you'll lose some money up front, but you'll tend to gain more in the long-term in saved transaction fees.

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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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