I can't help it. Almost every time I am asked to look at a Website with my Copywriter hat on I fall in love. I always see so many possibilities - so many small changes that can be made that will help attract more traffic and make the visitors to the Website more prone to buy their fine product or service.
I can't help it if my imagination runs wild and I see all kinds of possibilities to use articles and press releases to create a buzz about what they have to offer. I can't help it if I see the opportunity to gain valuable SEO back links that can lead to better ranking in the major search engines. I can't help it if I want to seize the moment and help make your new product or service all that it can be.
To my way of thinking copywriting and marketing are all different pages of the same book, maybe even part of an informative e-book give away that can be used as a freebie to get more people to subscribe to your mailing list.
I am always amazed at how many possibilities to maximize the potential sales of a new product or service are overlooked. The existing Website content cries out to me for revision and redrafting that can result in much greater consumer interest.
What I find most amazing is that the selling points are almost always there, they just have to be reformulated into hard hitting attention getting copy that can properly reflect the unique benefits the particular product or service has to offer.
The time has past when it is all about the offer. Today you have to have the right goods and services, but you still need to offer them in an irresistible way.
Why not use a new medium - the Internet - to solve an age-old problem with speed and substance and imagination.
Why not take advantage of the opportunity of a worldwide showcase to put your best product or service in front of a huge audience of prospective buyers.
Why not take this wonderful new product or service of yours, and make it all that it can be?
Why not permanently brand the image of your product or service on the minds of your Website visitor and potential customer?
Why not make the most of your Internet marketing opportunities?
Hi this is Arthur Levine. To find out all the ways I can help you maximize the potential of your Website, please visit me at http://freelancecopywriter123.blogspot.com and leave a comment.
Please feel free to use this article as long as credit is given to the resource box.
© Copyright Arthur Levine 2008
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